The Importance of Great Opt-in and Landing Pages
Say someone is attracted to your offer and clicks over to your opt-in page and onto your landing page.
You still only have a split second to capture someone’s attention long enough for them to stay,
Therefore, your opt-in and landing pages need to be top notch. Now of course, you’ll get a few customers who click solely for the deal. Possibly, you’ll never hear from them again. However…
…when your landing pages and overall website is enticing and performing well, with useful content, you’ll also convert some clicks to returning customers.
It’s up to you to keep delivering, once you have piqued someone’s interest.
Don’t exaggerate your advertisement or make it impossible to actually get. Deliver what’s promised and make life easy for your customers. That’s the key to repeat business.
High-quality images
There is no aspect of content marketing more important than the use of high-quality visuals and images.
Research has found that color visuals increase a user’s willingness, even their eagerness, to read a piece of content by as much as 80%.
Even more, when a relevant image is paired with information people hear, two senses are simultaneously engaged. Then the chance that they retain the information three days later increases from 10% to 65%.
It’s been found that content paired with relevant images gets 94% more views than content that lacks relevant images.
Visual content is 40 times more likely to get shared via social media than any other type of content. We see this all the time on Facebook, Pinterest, of course Instagram and even Twitter, just to mention four platforms.
So as you can see, relevant visuals and high-quality images are vital, not only for enhancing your content marketing efforts but for engaging your target market once they arrive, as well.
Back to the visuals on your landing page:
Here are some examples of awful landing pages.
Do you get a warm, fuzzy feeling, when you click on one of these pages? Or are you left disappointed, by the lack of quality images? Worse yet, are you left confused and disappointed, by the scattered, unfocused layout?
What you want to see are vibrant, clear and compelling, high-quality images on the page. You’re given the impression that the page is of high quality as soon as you see them.
You may ask, “What is a high-quality image?”
High-quality images are high-resolution, vibrant, original and relevant.
It’s also useful if you include social proof elements. The most popular ones are customer testimonials, quotes, case studies, trust seals and share numbers.
It’s good to include at least one of these elements on any given opt-in page or landing page.
I have been using ClickFunnels to create opt-in and thank you pages.
I used to struggle trying to create them on my website and was never satisfied with the look or the function of them. Since I discovered ClickFunnels I have been delighted with its ease of use and versatility. Plus people can create as many as they want.
I will show you two of them so you can see for yourself.
I always figure that health and wealth go together. Life is certainly a lot more rewarding when you have both. So, these two pages are about Health.
If you want to learn more about ClickFunnels, you can go here.
There are many free image sites available. Here are two of the most popular sites.
Pixabay is completely copyright free.
Google Images is a mixed bag but you can select the copyright free ones using the usage rights filter. This applies if you intend to include them in a product you intend to sell. Otherwise, you can use them freely, except for Getty images, which comes with a lawsuit warning because you’ve illegally used their image on your site. There’s an advanced search option that you can use to find Google Images for free to use. Here it is.
Here’s a tip about saving them in a folder on your computer.
I usually shorten the name and add ok to the ones to the ones that are copyright free so I don’t get confused when I see them in the folder later and don’t remember.
I also use another shortcut to group them together so they’re easier to find if I have a lot in a folder. For example, if I have a lot of flower images I will title them this way:
f Rose
f Lilly
f Lilly ok
That way I can group all the flowers together. It drives me crazy when things are scattered all over the place and I can’t find them when I want them!